Farmers E-Newsletter - February 2026

This month’s newsletter is filled with updates showing how your checkoff is working for you—from regional expansion milestones and nutrition wins to retail partnerships, farmer leadership development and consumer campaigns.

Discover how Dairy West is building trust in dairy, creating connections across Idaho, Oregon, Utah and Washington and growing demand through unified strategy and execution. Plus, see how we’re celebrating women in dairy, strengthening nutrition credibility and turning insights into measurable growth.

In this issue:

Official launch of the unified four-state Dairy West region
International Year of the Woman Farmer spotlight featuring producers from each state
Introduction of the Emerging Leaders Program, kicking off with a Utah session in March
Recap of the 2026 Dairy Convention in Provo, Utah
Wins for dairy in the new Dietary Guidelines for Americans
Fuel Your Fitness e-commerce campaign reaching shoppers on Instacart
New regional coffee chain partnerships highlighting dairy protein
Sales and perception gains reported in Progressive Dairy
U.S. Speedskating team fueled by dairy at the 2026 Winter Olympics
Launch of a new protein-focused consumer marketing campaign
Girl Scouts “Milk & Cookies” partnership pilot promoting fluid milk