Farmers Newsletter - Q2 2025

This quarter, Dairy West shares how your checkoff continues to move the dairy industry forward—building demand, supporting families and celebrating local success stories across Idaho and Utah.

From marketing wins and summer partnerships to scholarships and new faces on the team, there’s something for everyone in this issue. Catch up on programs, events and resources created to support your farm, your family and your community.

In this issue:

Highlights from 12 digital retail campaigns that drove $2.1 million in dairy sales
New tools for summer meal programs including a kid-friendly farm-to-fridge puzzle
Student-led taste tests to boost school meal engagement and dairy demand
Welcome notes and spotlights on new staff and this year’s farmer ambassador class
A special invitation to the September Ice Cream Festival at the Utah State Fair
Dairy West’s return to Ice Cream Funday with a staff-created flavor: Farm to Spoon
Celebrating 24 dairy farm family scholarship recipients across Idaho and Utah
New partnership with Boise State Esports to reach Gen Z with dairy nutrition messaging
June Dairy Month collaboration with the ARTitorium on Broadway in Idaho Falls
Highlights from a continuing education webinar on sustainable nutrition
A spotlight celebrating the leadership of women in dairy