Farmers Newsletter - Q4 2025

As 2025 comes to a close, this quarter’s newsletter highlights how your checkoff continues to move the dairy industry forward—building trust, inspiring innovation and celebrating dairy’s impact across the region.

From leadership updates and community events to new marketing efforts and health partnerships, this issue showcases the progress, people and programs shaping the future of dairy.

In this issue:

A note from CEO Steve Seppi and Chairman Chace Fullmer reflecting on collaboration, growth and a unified regional vision for 2026
Details on the 2026 Dairy Convention, Jan. 7–8 in Provo, Utah, featuring keynote speaker Captain Charlie Plumb
Farm to School Month celebrations connecting students to dairy through local partnerships and farm tours
“Practice to Plate” holiday boxes reaching 220 health professionals with dairy-focused culinary resources
Festive in-store promotion featuring Eggnog French Toast and locally made dairy favorites
Recap of the Ice Cream Festival at the Utah State Fair, raising $6,509 for the Utah Food Bank
Dairy West’s new AED program supporting farm safety across the region
Meet the Herd spotlights featuring Heidi Martin and Deena Benson
Introduction of new team member Cathy Knowlson, vice president of marketing and communications
Upcoming foodservice activations and restaurant partnerships promoting local dairy
Regional “First 1,000 Days” campaign highlighting dairy’s role in early childhood nutrition
Launch of Dairy West’s Virtual Reality Dairy Experience for STEM learning
Adventure Swap with Boise State Esports and “The Toast” holiday campaign celebrating local dairy
Resource reminders for tour materials, product reimbursement and the farmer portal